Sonic Branding

It is today common knowledge that depending on how music is used in marketing communications it also affects how a brand or product is perceived in the marketplace.

Music, if used correctly can greatly enhance and communicate the brand values and emotionally create a connection between the brand and its clients.

Music, if used the wrong way can create negative assocations for the brand which might take a very long time to repair.

EMI Music Publishing uses qualitative and quantitative research exploring the emotional and associative aspects of the brand reflected by music and sound and we work with our clients and partners in order to enhance their communication strategies with the proper use of music and sound.

Please contact Andreas Olsson, EMI Music Publishing’s VP Sales Scandinavia, for more information on how we can help your brand define and execute a music strategy.

About Us

EMI Music Publishing Scandinavia is a leading provider of music content and services for creative businesses including advertising, films, TV, merchandising and video games.

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EMI Music Publishing and Remedy Entertainment to collaborate on soundtrack featuring indie-electronica-rockers Kasabian for upcoming action-adventure Alan Wake: American Nightmare

Stockholm, Sweden – January 16, 2012 – EMI Music Publishing Scandinavia and Remedy Entertainment today announced that Remedy’s upcoming XBLA title Alan Wake’s American Nightmare will feature a duo of EMI songwriters and composers, namely “Club Foot” which is performed by British indie-electronica-rockers Kasabian and “Watching the Sun Come Up” by English singer-songwriter and Mercury-Prize [...]